Hello, I'm Sari

I'm a user experience design leader with over  20 years of hands-on experience in New York City.

My focus is on

• Simple and scalable products for complex industries
• Deep experience with data, visualizations & transactional workflows 
• Service design for end-to-end processes
• Establishing a culture of trust and collaboration  
• Data-driven customer obsession to inform product direction
• Pragmatic leadership to keep initiatives moving forward

I've spent the majority of my career as a designer and leader at well-known companies and brands such as The Economist, Scholastic, College Board, Infor, and TD Ameritrade.

In 2016, I spent 6 months at Pivotal Labs (now Tanzu Labs) for TD Ameritrade. I subsequently evangelized innovation processes to bring new investing products to market at TD Ameritrade until the Schwab acquisition in 2019.

I'm currently at the London Stock Exchange Group as a Principle Service Designer focused on the strategy for workflows across LSEG and Microsoft products.

In the past, I have managed high-performing design teams at TD Ameritrade and New Relic.